Apple Watch 首次进入教育商店,澳大利亚、中国等十个亚太市场同步开放折扣
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苹果于 5 月 7 日宣布,Apple Watch 系列产品正式纳入教育商店(Education Store)折扣体系,这也是 Apple Watch 自 2015 年推出以来首次获得面向学生与教师的专项折扣。首批开放的市场共十个,均集中于亚太地区:澳大利亚、中国大陆(经支付宝验证)、香港、日本、马来西亚、新加坡、韩国、台湾、泰国及越南,欧美等其他地区暂未纳入。以澳大利亚为例,Apple Watch Series 11 教育价为 609 澳元(零售价 679 澳元),Apple Watch SE 3 为 369 澳元(零售价 399 澳元),Apple Watch Ultra 为 1259 澳元(零售价 1399 澳元)。各市场具体折扣幅度不一,购买前须通过 UNiDAYS 完成学生或教职人员资格验证。
值得注意的是,此次更新同步调整了教育商店的准入政策:香港与澳大利亚此前无需验证即可购买,自即日起亦须完成资格核实,与其余市场保持一致。苹果方面未就此次新增品类的原因发表说明,但此举与苹果在教育领域持续拓展硬件覆盖的整体策略相符——健康与运动追踪功能正逐渐成为学生群体的刚性需求之一。中国大陆地区用户可访问 apple.com.cn/cn-edu/shop/buy-watch 查看具体型号与价格。
Apple Watch now available with discounted education pricing in select markets - 9to5Mac
Apple is rolling out a big change to the Education Store today. For the first time, the Apple Watch is...
9to5Mac (9to5mac.com)
Apple Adds Apple Watch to Education Store in Australia, China, Japan, and More
Apple today added the Apple Watch to its Education Store in select countries, allowing students and teachers to purchase the device at a discount. The Apple Watch Series 11, Apple Watch SE, and Apple Watch Ultra 3 are available with education pricing in Australia, China, Hong Kong, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Apple is offering up to a 10% discount on the Apple Watch.
MacRumors (www.macrumors.com)